Desk open
Dhi & Kin.
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The file is large so the shortlist can be small. Most briefs close on four to nine names.
Activation, film and creator seeding run as one plan — not three vendors.
“Reach is bought in an afternoon. The idea is the only part that takes work.”
Siddharth Shukla, founder
Most brands buy reach. We build the idea first.
Eight years at one desk, 159 campaigns on the record, and a house rule that has not moved: the idea is written before a single creator is booked.
Most agencies open with a media plan. We open with a sentence — what the brand is actually saying this quarter, and to whom. The casting, the platform mix and the budget follow from it, in that order.
Since 2018 that has produced work across 22 categories, from a mall floor on a Saturday to a national film in nine languages. Twenty thousand creators sit on file. The archive below is the whole record, unedited.
What’s new in the market.
Read twice a day — 10:00 and 15:00 IST — across the Indian marketing, advertising and media press, then filtered for briefs we could win.
Nothing filed under that.
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The real mix of the 159 campaigns on the record — not a service menu.
A campaign is not a film. It is 80 people walking into 16 stores on the same weekend.
Most agencies sell reach. We sell what reach produces — a shelf that empties, a store with a queue on Saturday.
Siddharth Shukla
I came to marketing sideways. I ran my own logistics firm from 2016 to 2022 and took freelance marketing work alongside it — which taught me that a campaign is a supply chain like any other: a promise, a route, and a delivery date somebody is waiting on.
Structured roles followed at Henry Harvin and Schbang, then business development across Ogilvy, VaynerMedia and Digital Crew Solution — and, since 2026, VP Sales & Business Development at Reprezent Artists Network in Noida. Dhi & Kin is where all of it lands: creator marketing, digital and social, and ₹80 crore-plus of revenue built between 2024 and 2026. If a brief comes in, it comes to me first.
Walk our work like a mall.
Every storefront is a brand we've worked with. Click a shop and glide in.
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Docket {{ docket }} is on the desk. A reply — point of view, creator shortlist, rough number — inside one working day.
Filed to {{ deskMail }} — your mail client opens with the docket attached; hit send and it is on the desk.
Read off comparable runs already standing in the mall. Not a quote — move the slider and it moves.